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Market-Expert (Shanghai) Co.Ltd
Add£ºXuhui Add£º1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China(P.C.200030)
TEL£º18616858528
E-mail£ºstrategy@market-exp.com
http£ºwww.market-exp.com
 
Ad Research

Advertising research contents mainly include: advertising script test, advertising before-and-after test, advertising effectiveness test
Advertising script test: refers to test advertising works has been designed, created, but not published
Advertising before-and-after test: In the published version of the ad was determined, were tested in advertising and advertising after a period of time, to determine the effect of advertising; focus on understanding the consumer brand recognition rate, rate of interest, the purchase of advertising cognition, evaluation index, usage intention
Advertising effectiveness test: Also need to have a test before and after the release, but has a different emphasis which on the advertising effect on sales
¶þ¡¢Solve following problems:
1¡¢ Choose the ideal advertising script used for actual advertising
2¡¢Learn the problems where Ad delivery information
3¡¢Whether the Ad achieve the desired effect
4¡¢The improvement of Ad
Èý¡¢Method
We will grasp the Ad effect from following aspects:
2¡¢Ad research output
Cognitive rate and media arrival rate: Cognition on advertising and understand their cognitive channels
Effects of advertising on Brand: whether consumers change attitude on brand after reading Ad
Effects of advertising on products: whether consumers change their purchase intention after reading Ad
 
Copyright 2013 Market-Expert (Shanghai) Co.Ltd
Add£ºAdd£ºXuhui Add£º1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China(P.C.200030)
TEL£º18616858528 E-mail£ºstrategy@market-exp.com