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Add£ºXuhui Add£º1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China(P.C.200030)
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Promotion Effect Evaluation

Ò»¡¢Definition
Sales promotion is an action focused marketing event, its purpose is to enterprise customer behavior have a direct impact.
Sales promotion mainly has three ways: consumer promotion, retailers¡¯ promotion and trade
promotion.

¶þ¡¢The meaning of the evaluation of sales promotion and method

As a kind of effective stimulation method, sales promotion can help enterprise in the short term to improve or maintain its sales and market share
In order to answer how to get the biggest sales promotion ROI, we must to sales promotion effect of quantitative evaluation. According to the sales promotion strategy purpose is different; to measure performance indicators are different. If the enterprise sales promotion in the short term objective is to increase sales or profits, sales or profits can be used to measure; If the enterprise sales promotion purpose is to maintain or improve market share and market share is used as indicator.
The former is the focus of the enterprise's performance, the latter is the focus of the enterprise competition.
 
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Add£ºAdd£ºXuhui Add£º1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China(P.C.200030)
TEL£º18616858528 E-mail£ºstrategy@market-exp.com