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U&A Research
Ò»¡¢ Definition
Habit is a kind of consumption needs of people for a certain class of goods or some brand long-term maintenance; it is a kind of stability of individual. Consumer behavior is that people in the long-term life slowly accumulates, in turn it on people's purchase behavior has important influence.
U&A research obtain this information help solve following problems:
1¡¢Find market opportunities for existing or new products
2¡¢Effective market segmentation, target market selection and product positioning
3¡¢Marketing mix strategy
4¡¢Evaluation of the marketing activities of enterprises
¶þ¡¢Information provided by U&A research
1¡¢Product penetration level and depth of penetration
2¡¢The demographic characteristics of users and buyers: The demographic characteristics of all users and buyers Heavy users¡¯ demographic characteristicsTarget market demographic characteristics
Different brands users
3¡¢Habit of use and purchase: Product types¡¢specifications¡¢frequency¡¢time¡¢destination¡¢number¡¢amount of money and use method
4¡¢The main competition brand market performance:
¢Ù Brand recognition ¡¡¢ÚAd recognition ¡¡¢ÛBrand penetration ¡¡¢Übrand most often used rate ¡¡
¢ÝBrand loyalty¡¡¢Þthe attractions of brand and products¡¡ ¢ßbrand image¡¡
¢àadvantage and weakness of products |
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